Today’s smartphones have the capacity to move well beyond simple communication interfaces for relaying voice and data. Be it tracking eye moment, determining the ambient temperature, responding to a hand gesture, and possibly even monitoring an individual’s vital signs these devices will offer a range of new sensors by the end of 2014. Yet to date few businesses have directed their mobile efforts to take advantage of all such capabilities can bring nor fully anticipated the way that this will change existing processes such as claims processing or market research. This report explores the opportunities for an enterprise and recommends a few key considerations to undertake.
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