Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
September 18, 2023 If you don’t understand GenAI’s capabilities, you risk basing business decisions on outdated knowledge.
August 30, 2023 When it comes to large language models, leaders should avoid hitching their wagons to any one approach.
August 25, 2023 Genpact has cut the labor effort for insight in healthcare by 90% using GenAI.
August 18, 2023 Ascendion’s acquisition of India-based Nitor Infotech could offer engineering services customers more access to GenAI solutions.
August 15, 2023 GenAI does not have all the answers when converting code, as EY discovered in its work for a financial services client.
August 14, 2023 HCLTech has remained a quiet early adopter of GenAI initiatives, delivering real case studies with tangible outcomes.
August 11, 2023 Valuable insight is going to waste in call centers. IBM found a fix with generative AI.
August 11, 2023 Capgemini now has a GenAI portfolio. Enterprise leaders must ask if their partners are answering the right questions.
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