Phil Fersht

CEO and Chief Analyst

Phil Fersht is widely recognized as the world's leading analyst focused on reinventing business operations to exploit AI innovations and the globalization of talent. He recently coined the term "Services-as-Software" to describe the future of professional services, where people-based work is blurring with technology.

Fersht identifies change agents enabling organizations to access critical data and exploit the huge global talent base. He trademarked the term “Generative Enterprise” in 2023, articulating the pursuit of AI technologies based on Language Models to reap huge business benefits for organizations seeing to continuously generating new ideas, redefine how work gets done, and disrupt business models steeped in decades of antiquated processes and technology.

His reputation drove him to establish HFS Research in 2010, which today is one of the leading industry analyst and advisory firms and the undisputed leader in business and tech services and process technologies research.

In 2012, he authored the first analyst report on Robotic Process Automation (RPA), introducing this topic to the industry. He is widely recognized as the pioneering analyst voice that created and inspired today's RPA and process AI industry.

Fersht coined the term "OneOffice" in 2016, which describes HFS' vision for future business operations amidst the impact of cloud, automation, AI, and disruptive digital business models. OneOffice is the foundation of the hybrid (virtual-physical) workforce, where automation and AI tools augment the employee’s digital capabilities, and the workplace becomes a plug-and-play, work-from-anywhere scenario. Silos between front and back-office are collapsed into one single office, where employees are empowered and motivated by common outcomes and values.

Prior to founding HFS in 2010, Phil has held various analyst roles for Gartner (AMR) and IDC and was BPO Marketplace leader for Deloitte Consulting across the United States. Over the past 20 years, Fersht has lived and worked in Europe, North America, and Asia, where he has advised on hundreds of operations strategies, outsourcing, and global business services engagements.

He is also the author of the most widely read and acclaimed blog in the global services industry, “Horses for Sources,” which is now entering its 19th year. He regularly speaks at major industry events such as NASSCOM, ABSL, and HFS Research Summits. He has been named Analyst of the Year three times by the Institute of Industry Analyst Relations.

Content By Phil Fersht

Point of View

The Current Impact of RPA in F&A BPO Engagements

This PoV deconstructs the hype around RPA by analyzing survey data from the leading F&A BPO providers.

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Point of View

How Humans Can Be Effective With Intelligent Automation

Are digital technologies and automation leading to a new wave of prosperity for the global economy just as the Industrial Revolution did?

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Point of View

The New Dell: Integrating Enterprise-Class As-a-Service Solutions Essential

HfS examines the implications of Dell's acquisition of EMC on the services market. Focusing on the likely success of Dell as a hybrid cloud provider.

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Point of View

Lack of Automation Revenue Model Spells Disaster for Service Providers

Ambitious enterprises need an automation strategy, and their leaders need service providers that are prepared to work with them to execute one, which means some

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Point of View

From Human to Digital: The Future of Global Business Services

Findings from a survey of 482 stakeholders in the global services industry.

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Point of View

The 2015 IT Services Top Ten

The IT services competitive landscape is increasingly multi-tiered with traditional technology services companies, India-heritage providers and now the pure

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Point of View

Accenture Buying Cloud Sherpas Unveils the Value of As-A-Service Talent

HfS views the acquisition of Cloud Sherpas by Accenture, announced at Dreamforce '15, to be strategically sound for both offensive and defensive reasons and to

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Point of View

How HfS Defines Digital

Digital transformation is a central element of the evolution of IT and business processes. So HfS is enhancing and expanding our coverage of all things digital

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