HFS on Technology, Media, and Communications

A collection of the latest views from the HFS analyst team on technology, media, and communications.

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More HFS Technology, Media, and Communications Research

Point of View

Don’t trade speed for stability as vibe coding emerges

Vibe coding is a glimpse into the future of software development, but one that demands careful oversight and proper planning.

Point of View

In times of crisis, sports endure—tech must seize the opportunity

In an era where emotional equity is one of the rarest assets, the inability to amplify that connection is a missed opportunity.

Point of View

Apple’s India move is a wake-up call for enterprises to de-risk supply chains

Apple’s India pivot highlights concentration risks—enterprises must diversify supply chains and act fast to secure resilience.

Highlight Report

Sports organizations can’t build it themselves—partners like Sportian can help

Sportian was built by the sports sector, for the sports sector.

Point of View

Don’t let GenAI destroy the entertainment spectacle of sports

GenAI should enhance, not replace, the elements of sports media that create an emotional connection.

Point of View

Attention sports businesses, see service providers as more than just sponsors

Sports organizations must shift their mindset to lean on service providers for what they’re actually good at—digital transformation.

Point of View

Telecoms firms have a clear path to sustainability impact and value

The telecom industry must take its opportunity in decarbonization, supply chain responsibility, and social impact.

Point of View

Traditional broadcasting is dying: Sports media is scrambling to meet consumer demands

Sports teams and leagues must meet fans where they are and match content distribution with demands.

Highlight Report

National Sports Forum 2025: Sports leaders must reinvent fan engagement, media, and monetization—right

As consumption shifts, AI-driven media strategies, data-backed fan engagement, and new revenue models are redefining the industry.

Competitive Intelligence

Accenture: Service Capabilities for Telecom, 2025

A look at how Accenture performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

EY: Service Capabilities for Telecom, 2025

A look at how EY performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

HCLTech: Service Capabilities for Telecom, 2025

A look at how HCLTech performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

Infosys: Service Capabilities for Telecom, 2025

A look at how Infosys performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

NTT DATA: Service Capabilities for Telecom, 2025

A look at how NTT DATA performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

Tech Mahindra: Service Capabilities for Telecom, 2025

A look at how Tech Mahindra performed in the HFS Horizons: Telecom Service Providers, 2025

Competitive Intelligence

Cognizant: Service Capabilities for Telecom, 2025

A look at how Cognizant performed in the HFS Horizons: Telecom Service Providers, 2025

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