Fujitsu’s Web3 platform can unleash OneEcosystem value for partners

Fujitsu is setting up a Web3 platform that can help its global partners crack one of the toughest challenges of HFS’ new-value generating OneEcosystem™—the fair distribution of value created in partnerships.

OneEcosystem is about connecting stakeholders with a shared purpose to create completely new sources of value. It relies on effective collaboration between partners that are able to trust that they fairly share the value they co-create.

Fujitsu’s Web3 Acceleration Platform is a developer environment offering a range of service APIs based on blockchain and powerful computing technologies intended to provide a platform for start-ups, partners, and universities to build Web3 applications and services.

Access will be free of charge to select members of its global partner program, Fujitsu Accelerator Program for Computing-as-a-Service (CaaS), initially in Japan and rolling out throughout 2023 and 2024. Partners include Toyota – which is already using Fujitsu’s CaaS to optimize vehicle production, and Phytocontrol Group – which has been working with Fujitsu to improve AI accuracy to revolutionalize contaminant analyst in the agro-food business.

Platform targets a new way to organize in line with ecosystem risks and rewards

One of the intended outcomes of the platform is “the realization of a co-creation society through decentralized autonomous organizations (DAOs).” DAOs run on a blockchain leveraging smart contracts to make decisions, and they look set to be a core part of the revolutionary decentralization Web3 heralds. They offer a new way to organize, which may prove key to the growth of effective ecosystems of partnerships that HFS OneEcosystem envisages.

Groups of businesses with shared purposes could set up a DAO to formalize specific ecosystem partnerships to deliver their collectively agreed new-value ambitions. DAOs provide the visualization of participants’ activities and the value they create—validated on the blockchain—so profits can be distributed in line with the shared consensus of the partners involved, provided all parties agree on how each is regulated. They can work for everything from  governing shared application developments, through to putting together a shared proposal.

Global competition will accelerate the building of DAOs

Fujitsu and its partners will use the platform—powered by a range of Fujitsu technologies—to develop use cases, prototypes, and proofs of concept related to DAOs, rights management, and digital trust. Launching in March 2023, Fujitsu plans to follow up with a global planning and development contest to build DAO communities and Web3 services.

The platform offers Fujitsu’s Data e-TRUST service, which uses blockchain for verification and includes technologies to support simulations and AI that optimize applications for evaluating multiple scenarios.

Fujitsu’s platform arrives just as Google Cloud announces a partnership with the Tezos Foundation to grow its Web3 app development capabilities and lower the barrier to entry for developers and companies to build on the Tezos blockchain.

Fujitsu’s is an “our tech first” approach, which, given the tech exclusivity, may not chime well with the open ambitions of the Web3 community. But it will be a boon for current partners as a shortcut to getting the job done. Opening up to a network of developers will also mean they achieve solutions faster. Google is pulling together a broader set of technology providers, but it remains the gatekeeper. Perhaps either should take a leaf from the Web3 playbook and set up their platforms to run as a DAO.

The Bottom Line: Leaders should stay close to Web3—it provides the infrastructure to win with One Ecosystem.

OneEcosystem and Web3 are closely linked. Ecosystem partners proclaiming shared purpose can prove they align through blockchain’s digital validation. DAOs do away with confusion over who contributed what and when; their blockchain-powered audit trails release partnerships to focus on value creation. Web3 tech is therefore providing the infrastructure for OneEcosystem ways of working. Ambitious leaders should stay close to developments in the space and be ready to apply them to discover entirely new value in the partnerships Web3 enables.

Learn more:

• OneEcosystem: Where connected customer, employee, and partner experiences create new thresholds of value
• Web3: The A-Z (nearly) of Web3