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GenAI-focused market researchers: ‘The payer–provider divide is wide and has dangerous implications’

April 4, 2024

Healthcare providers and payers disagree on a lot of things. But the camps are united in their appreciation of workers who have GenAI-advancing skills―programming, statistics, machine learning, data processing and visualization. And so on.

Then too, that’s another area of friction, isn’t it? After all, providers and payers fish the same waters for AI-capable talent. In any case, the research that found the area of commonality also found almost three-quarters of providers and payers believe GenAI will make its greatest impact on health outcomes and patient experiences.

The work was conducted by HFS Research in partnership with the IT services and consulting company Cognizant. HFS says the team drew its findings from interactions conducted with executive-level leaders at 350 provider and payer organizations.

In a summary of the resulting report, HFS research leaders Rohan Kulkarni and Saurabh Gupta highlight six “illuminating and actionable highlights for the next wave of healthcare opportunities.” GenAI figures prominently without dominating their discussion.

 

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