How Publicis Sapient applies its SPEED approach to Generative Enterprise transformation

June 4, 2024

Building the Generative Enterprise takes the combined effort of a range of capabilities and expertise. Publicis Sapient’s answer is its SPEED approach. In this series of short interviews HFS discovers how the team applies SPEED (strategy, product, experience, engineering, and Data & AI) to deliver generative enterprise services for clients.

Unfiltered Stories | The need for SPEED in Generative Enterprise journeys: S is for Strategy

Dan Lieberman, Digital Strategy Lead at Publicis Sapient looks after the S for Strategy in Publicis Sapient’s SPEED. Here, in discussion with HFS’ David Cushman, he shares his views on the impact of GenAI on the enterprise, and his team’s role in helping firms step into the future.

Unfiltered Stories | The need for SPEED in Generative Enterprise journeys: P is for Product

Sheldon Monteiro, EVP and Chief Product Officer at Publicis Sapient looks after the P for Product in Publicis Sapient’s SPEED. Here, in discussion with HFS’ David Cushman, he shares his views on the impact of GenAI on the enterprise, and his team’s role in helping firms step into the future.

Unfiltered Stories | The need for SPEED in the journey to Generative Enterprise: E is for Experience

Abby Godee, Chief Experience Officer at Publicis Sapient looks after the E for Experience Capability Publicis Sapient’s SPEED. Here, in discussion with HFS’ David Cushman, she shares her views on the impact of GenAI on the enterprise, and her team’s role in helping firms step into the future.

Unfiltered Stories | The need for SPEED in the Generative Enterprise journeys: E is for Engineering

Rakesh Ravuri, SVP, Engineering at Publicis Sapient looks after the E for engineering in Publicis Sapient’s SPEED. Here, in discussion with HFS’ David Cushman, he shares his views on the impact of GenAI on the enterprise, and his team’s role in helping firms step into the future.

Unfiltered Stories | The need for SPEED in Generative Enterprise journeys: D is for Data & AI

Simon James, Group Vice President, Data Science & AI at Publicis Sapient looks after the D for Data & AI in Publicis Sapient’s SPEED. Here, in discussion with HFS’ David Cushman, he shares his views on the impact of GenAI on the enterprise, and his team’s role in helping firms step into the future.

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