HCLTech plays on its engineering strength by combining it with AI

HCLTech’ recent APAC Analyst and Advisor event highlighted the company’s take on evolving market trends, the potential of GenAI to create value for clients, and how they leveraged their engineering capabilities to drive business and IT transformation. A case in point is HCLTech’s partnership with Cricket Australia to deliver immersive digital experiences to fans, players, partners, employees, and volunteers worldwide. This partnership sets an example for sports organizations aiming to transform digital engagement and enhance operational efficiencies, taking fan engagement and user interaction to the next level.

Engineering meets AI, revolutionizing cricket experiences

The partnership shows how engineering combined with artificial intelligence/machine learning can modernize traditional sports. HCLTech undertook a comprehensive overhaul of Cricket Australia’s digital platforms—cricket.com.au and the Cricket Australia Live app, optimizing them to handle high traffic while ensuring stability and speed during peak periods such as major matches or tournaments. The key outcomes are outlined in Exhibit 1.

Exhibit 1: Key outcomes of HCLTech’s technology innovations

Source: HFS Research, HCLTech

The five-year extension of the partnership gives HCLTech plenty of new opportunities to drive transformation. The company can further enhance its offerings and support for Cricket Australia, driving innovation and efficiency in various aspects of cricket management and fan engagement, as elaborated in Exhibit 2.

Exhibit 2: Future opportunities for HCLTech’s innovation

Source: HFS Research, HCLTech

The Bottom Line: Engineering prowess combined with AI can revolutionize the sports industry

HCLTech’s ongoing engagement with Cricket Australia leverages next-gen technologies, such as analytics, IoT, cloud, mobile technologies, DevOps, and automation, to significantly enhance the sports experience.

The partnership exemplifies the substantial benefits of integrating AI with traditional engineering solutions in the sports industry. Implementing AI is no longer an option but an imperative to stay competitive in this digital-first era. Sports sector firms should apply the same approach to keep pace with the industry’s ongoing innovations.