HFS attended Genpact’s AI of Now event at One World Observatory, where industry leaders, clients, and partners gathered this month to showcase how companies are embedding AI into business operations. Set against the iconic New York skyline, the event framed Genpact’s aim to help its customers move beyond AI’s potential and explore how organizations can use AI to differentiate themselves today.
Genpact’s message was clear: While AI innovations can be groundbreaking, the real impact will come when companies successfully embed these technologies into their core business operations.
Genpact’s CEO, Balkrishan “BK” Kalra, opened the event by likening the company’s work to the inner dynamics of a beehive—an apt metaphor for the complexity and collaboration needed to drive AI transformation. In a beehive, each bee has a specialized role, and together, they create something far greater than the sum of individual efforts. Similarly, Genpact sees its role as the orchestrator that brings together critical components—technology, talent, and domain expertise—to deliver meaningful AI-driven outcomes for its clients.
BK emphasized that this approach is about more than just deploying advanced technologies. The real challenge, as Genpact sees it, is ensuring the adoption of AI at scale, fully embedded into the fabric of a client’s operations, and capable of delivering sustained value. This coordination, much like the precise efforts in a beehive, ensures that AI doesn’t operate in isolation but becomes integral to solving the complex, real-world challenges businesses face today.
HFS’ The Generative Enterprise™ framework, with its OneEcosystem™ approach, mirrors Genpact’s vision of acting as a central orchestrator in the AI ecosystem, coordinating diverse experiences and partnerships to drive holistic, AI-led transformation across organizations, much like the collaborative efficiency of a beehive (see Exhibit 1).
Source: HFS Research, 2024
Throughout the event, Genpact presented how its orchestration of AI, in partnership with its clients and ecosystem partners, is driving significant business transformations across industries. Each case study reinforced how the company integrates domain knowledge and cutting-edge technology to solve complex challenges efficiently:
While the day was filled with examples of AI driving tangible results, agentic AI is one area where Genpact still has room to grow. Despite more than 20 internal use cases, the company acknowledges that agentic AI—where systems operate more autonomously—holds untapped potential. Although Genpact has made strides in integrating AI into workflows, the next step will be to scale these autonomous systems more widely internally and across more customer use cases—enabling deeper, more transformative impacts across industries.
Genpact has positioned itself as a key orchestrator, combining technology, talent, and domain expertise to help companies overcome the complexities of AI implementation. The AI of Now event highlighted how Genpact’s solutions drive real-world business outcomes, particularly in finance, supply chain, and claims processing. But the challenge for leaders remains: adoption isn’t just about introducing cutting-edge tech—it’s about embedding AI deeply into operations to ensure it transforms how work gets done.
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