The enterprise AI landscape is fracturing into a two-speed reality. While every organization is racing to adopt AI, our study reveals a startling truth: 88% are stuck in the slow lane, constrained by dangerous levels of accumulated enterprise “debts” that derail their digital ambitions. In contrast, a small but significant 12% have successfully cracked the code for enterprise-wide AI integration, creating a growing chasm between enterprises that have mastered AI and those still grappling with fundamental challenges.
To understand this divide and how to crack this enterprise AI code, HFS Research, in partnership with Infosys, surveyed 553 senior decision-makers from organizations worldwide with revenues ranging from $500 million to more than $50 billion, spanning 15 industries and 17 countries. The process also included in-depth interviews with enterprise AI leaders to understand where organizations are in their AI maturity journey.
The consequences of failing to manage these debts are severe. Organizations stuck in Phase 1 risk falling permanently behind as AI evolves from a competitive advantage to a survival necessity. Meanwhile, the 12% of firms in Phase 3 are driving faster revenue growth, stronger operational efficiency, and sustained market leadership.
As AI matures, today’s table stakes will become tomorrow’s liabilities. Enterprises must stop playing defense and start building an AI-first strategy—one that fuses technology with human ingenuity, breaks down data silos, scales AI deployments, and creates a digitally fluent workforce. Those who master these moves will be the Purposeful AI leaders of tomorrow.
The research provides valuable lessons from enterprises with mature AI initiatives that can help us achieve our AI goals.
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