Catalina On The New Consumer Truths For CPG And Retail

Catalina is a personalized digital media company that works with global CPG retailers and brands to improve sales and loyalty programs through the company’s mobile, online and in-store networks powered by the largest shopper history database in the world. We caught up with Dak Liyanearachchi, Catalina’s SVP – Global Data & Analytics to discuss the new consumer truths that CPG brands and retailers face with the explosion of digital and its implications for service providers that are trying to create ‘omni-channel’ based solution sets. A summary of our conversation is presented below in Q&A format.