More from the GenAI Leadership Series: Phil Fersht caught up with Exponential View Founder Azeem Azhar to discuss how enthusiastic he is about the global focus on AI, where AI is heading, and why. Listen in now

From the Blog

More Research on the Generative Enterprise

Point of View

Build your Human Premium to win in the age of LLMs

Today’s enterprise leaders must scale up where LLMs can’t mimic: imagination, intimacy, and integrity.

Point of View

Ditch same-old SaaS and differentiate with Services-as-Software

AI’s generative capabilities are making static software obsolete - opening a new path to true enterprise differentiation.

Point of View

Services-as-Software and psychology biases break services pricing

AI is disrupting services pricing; success hinges on behavioral economics, outcome-based anchors, fairness, and risk-sharing.

Data Viewpoint

GCC reality check: BFS firms strive for AI-readiness but face structural blind spots

If GCCs are to lead the AI charge, they must be treated as front-line innovation engines rather than back-office cost centers.

Market Impact Report

The seven critical levers for scaling GenAI

A playbook for IT leaders: Generative AI (GenAI) has the power to revolutionize industries, but scaling it is no walk in the park.

Highlight Report

Sonata’s Harmoni.AI is embedding responsibility at the core of enterprise AI

Harmoni.AI brings together AI-powered service delivery platforms, technology accelerators, and industry frameworks.

Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

Highlight Report

Writer’s trust architecture sets a new benchmark for enterprise AI security

Writer has built a robust trust foundation reflecting where enterprise AI is heading.

Hot Tech

HFS Hot Tech: AidenAI

Hot Tech Profile: AidenAI blends AI+digital services, driving AI-driven automation for modernization & greenfield deployments.

Highlight Report

Lead with smarter AI, not bigger models: Centific builds for fit

Centific redefines enterprise AI with smaller, specialized models built for real-world environments, efficiency, and trust.

Point of View

Don’t trade speed for stability as vibe coding emerges

Vibe coding is a glimpse into the future of software development, but one that demands careful oversight and proper planning.

Point of View

Cloud is no longer plumbing: Why your AI ambitions will fail without a new strategy

Cloud is now the operating system for AI transformation. Enterprises must rethink strategy, sourcing, and governance.

Point of View

Orchestrators win: Why tinkering with AI no longer cuts it for enterprises

Tinkerers stall. Orchestrators win by scaling agentic AI fast with secure platforms, real governance, and enterprise control.

Point of View

Agentic AI is redefining services—now, enterprises must redesign themselves

Across two days of unfiltered conversations, live data, and bold insights, HFS and its attendees uncovered the truth.

Market Impact Report

Smash through tech debt: Why AI is the jackhammer

AI is your escape from technical debt—not because it makes legacy cheaper, but because it gives you the tools to tear it down.

Competitive Intelligence

Accenture: Energy and Utilities Services Capabilities, 2025

A look at how Accenture performed in the HFS Horizons: Energy and Utilities Service Providers, 2025

Competitive Intelligence

Capgemini: Energy and Utilities Services Capabilities, 2025

A look at how Capgemini performed in the HFS Horizons: Energy and Utilities Service Providers, 2025

Competitive Intelligence

Cognizant: Energy and Utilities Services Capabilities, 2025

A look at how Cognizant performed in the HFS Horizons: Energy and Utilities Service Providers, 2025

Competitive Intelligence

EY: Energy and Utilities Services Capabilities, 2025

A look at how EY performed in the HFS Horizons: Energy and Utilities Service Providers, 2025

Competitive Intelligence

Hitachi Digital Services: Energy and Utilities Services Capabilities, 2025

A look at how Hitachi Digital Services performed in the HFS Horizons: Energy and Utilities Service Providers, 2025

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