Market Impact Reports

Our latest and greatest long-form, deep-dive research featuring analysis on the market's most important trends.

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More Featured Market Impact Reports

Market Impact Report

No more trickle-down digital! How to help mid-tier financial services firms grow in a post-SVB world

HFS Research, in partnership with Cognizant, surveyed 151 US mid-tier FS firms to understand their unique needs in a post-SVB world.

Market Vision Paper

NTT DATA: Responsibly reinventing to lead an era of AI-driven transformation

NTT DATA consolidates global operations with a focus on responsible reinvention.

Market Impact Report

Transforming GBS to generative business services: Tech-led challenges and aspirations

Insights from in-depth discussions with 20 C-suite executives on the evolving business services landscape.

Market Impact Report

We must seize our GenAI moment and reinvent ourselves

How to become proficient in prioritization, deployment, and risk management challenges to achieve results when adopting generative AI (GenAI).

Market Impact Report

AI-led Generative Business Services: The future of Global Business Services (GBS)

Elevate GBS: Transition from cost-cutting to AI-driven KPOs. Foster growth, innovation, and strategic value for lasting impact.

Market Analysis

HFS Pulse Outlook for Travel, Hospitality and Logistics

HFS’ 2024 Pulse data and state-of-the-market summary for Travel, Hospitality and Logistics are here!

Market Impact Report

Don’t just “assure” quality after the fact; “engineer” quality into the software development

Quality assurance is at a crossroads as it must support the new complexities of cloud-native transformation and AI.

Market Impact Report

GenAI unplugged: Candid insights from GenAI trailblazers in their own words

Hard-earned insights from GenAI trailblazers reveal the real-world challenges, triumphs, and strategies to guide successful AI adoption.

Market Impact Report

Don’t drown in data debt; champion your Data First culture

If data is so precious, why are we failing to make meaningful progress?

Market Vision Paper

Navigating the labyrinth: Neo Tangent’s blueprint for collaborative supply chains

The future of supply chains pivots on customer-focused solutions, vendor collaboration, and shared business goals.

Market Impact Report

Stop dreaming and start doing – your practical and urgent guide to winning with GenAI

How to identify if your enterprise is a GenAI Doer or Dreamer; why that matters and how you can change.

Market Analysis

Resources, Energy and Utilities outlook for 2024

Summary of the Resources, Energy and Utilities HFS pulse data for 2024.

Market Analysis

HFS Pulse Outlook for Retail and CPG

HFS’ 2024 Pulse data and state-of-the-market summary for Retail and CPG are here!

Market Analysis

HFS Pulse Outlook for Platform Economy

HFS’ 2024 Pulse data and state-of-the-market summary for Platform economy are here!

Market Analysis

HFS Pulse Outlook for Technology, Media & Telecommunications

Our Pulse series is designed to provide recurring state-of-the-market updates on IT and services trends and investments.

Market Impact Report

GenAI can turbocharge life sciences growth if choices are selective and deliberate

The possibilities of GenAI are immense and this practical playbook will help guide life sciences leaders realize its potential.

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