HFS on Metaverse

A collection of the latest views from the HFS analyst team on Metaverse.

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More HFS Metaverse Research

Highlight Report

Accenture’s investment ecosystem offers enterprises a bridge to the metaverse

Accenture puts $100m where its metaverse mouth is, taking strategic investments in a range of metaverse-enabling tech vendors.

Highlight Report

BUXOM Cosmetics plumps for Publicis Sapient to pay more than metaverse lip service

Publicis Sapient’s metaverse pipeline is bearing fruit, evidence that CMOs are increasingly ready to dive into the metaverse.

Point of View

CMOs and CX leaders must fight for metaverse investment or face the boot

Putting together your 2023 marketing plans without including the metaverse may be a one-way ticket to your rapid exit.

Point of View

2023: Your metaverse honeymoon will fizzle out if you can’t demonstrate ROI

Metaverse enthusiasts must go beyond vanity projects to avoid indefinite postponement by recession-wary CFOs.

Highlight Report

Accenture places Metaverse “core to success for enterprise”—yet investment lags

Accenture names the metaverse one of the five key forces of change every enterprise must harness, but enterprise investment lags.

Highlight Report

Manufacturing is the next $180 billion metaverse opportunity

The not-so-little secret of the metaverse is that manufacturing can and should be one of its earliest and most lucrative adopters.

Point of View

Media ad blitz may drive an exodus to the Web3-based metaverse

Ad-happy media giants could trigger an exodus to the metaverse - forcing enterprises to rethink their relationship with data.

Highlight Report

Enterprise and big tech join forces to shape the metaverse

Big tech and enterprises are coming together to agree on standards for the metaverse.

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