Follow the money, advises Joel Martin, executive research leader at business consulting and research firm HFS Research. “If there’s a way to monetize the offering, investors will invest in the due diligence to make it happen,” he says. While strong financial backing doesn’t necessarily guarantee success, it likely will attract followers looking to mimic or copy the innovation, strengthening its potential for long-term success.
View the article
If you don't have an account, Register here |
With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.
Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.
Contact us at ask@hfsresearch.com for more information on premium access.
If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.