Reetika Fleming, research leader at HFS Research, agreed with McGregor’s assessment, saying the market will survive, but won’t look like it does today.
“Right now, it’s the Wild West of this new category forming, with tons of demand,” Fleming said. “If you’ve got a decent product, that’s the barrier to entry. If you have new customer contacts, you can go in and do POCs, so there are lots of new entrants out there.”Reetika Fleming, Research leader, HFS Research
View the article
If you don't have an account, Register here |
With the exception of our Horizons reports, most of our research is available for free on our website. Sign up for a free account and start realizing the power of insights now.
Our premium subscription gives enterprise clients access to our complete library of proprietary research, direct access to our industry analysts, and other benefits.
Contact us at ask@hfsresearch.com for more information on premium access.
If you are looking for help getting in touch with someone from HFS, please click the chat button to the bottom right of your screen to start a conversation with a member of our team.