Press Release

Veteran Analyst Joel Martin joins HFS to lead the Cloud Research Practice to redefine cloud

December 23, 2020

New York, London, Anywhere, December 23, 2020: HFS Research, the leading technology, and services analyst firm, today announced the launch of a visionary cloud research practice by welcoming industry veteran Joel Martin (bio) to its research leadership team.

Joel Martin, based in Ottawa, Canada, has held senior roles in enterprise software across cloud, cyber security, and SaaS solutions, including strategy and marketing leadership roles with Microsoft, and cybersecurity firm Crypto4A Technologies. In his earlier career, he spent ten years with IT analyst IDC leading services, hardware, and software teams across Canada, Australia, and the Czech Republic.

Joel Martin 4

Joel Martin joins the HFS team as Research Vice President for Cloud Strategies. His role is to produce research for HFS’ global client network helping IT and business leader make crucial decisions on designing, adopting, managing, and governing their growing portfolio of Cloud solutions.

Commenting on his appointment, Joel Martin added, “Having spent over two decades researching emerging technologies, the emergence of HFS to drive a refreshing, unbiased and visionary outlook has been exciting and energizing to watch. It’s a privilege to become part of this visionary team in the midst of such change and disruption.”

Dr. Tom Reuner, SVP IT Services at HFS, added, “IT and business leaders will benefit from our team’s concise research on harnessing cloud-based solutions to support the workplace’s rapid, fundamental changes as they scramble to pivot to the cloud in this transition economy”.

Joel will guide conversations about successfully leveraging the workplace native competencies of Intelligent Automation and the OneOffice to optimize investments in people, partnerships, and technology.

Joel currently resides in Ottawa, Canada with his wife and daughters, where he has taken up electric guitar to annoy his neighbors, family, and friends.

Phil Fersht, CEO and Founder, HFS, stated, “Having known Joel for 20 years since we worked together in IDC Australia, I have always been impressed with Joel’s professionalism, passion for technology and – most of all – sense of humor. I mean, you really do need one to move to Ottawa!”

About HFS

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand side data and engagements with industry practioners.

HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, the OneOffice™ organization. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation, Artificial Intelligence, Blockchain, Internet of Things, Digital Business Models and Smart Analytics and with its recent ground breaking Vision 2025 (link), have provided a stake in the ground and a North Star to give organizations across the globe an essential roadmap for success.

For more information about HFS offerings and analyst services, visit our new website or contact us today!

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Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners.

Media contact: media@HFSResearch.com

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