Stop dreaming and start doing – your practical and urgent guide to winning with GenAI

Your enterprise is at a pivotal moment. To dream or to do? That has been the question facing enterprise leaders regarding generative AI since it first burst into the public consciousness with the launch of ChatGPT in November 2022.

Early adopters have charged ahead, and some are learning from overcoming the obstacles that still hold many ‘Dreamers’ back. By overcoming those obstacles, the ‘Doers’ amplify benefits across all significant business levers—as revealed in our Generative Enterprise Playbook in December 2023.

This HFS Research report, supported by Tech Mahindra, is the result of a survey of the GenAI experience among 260 enterprise leaders and a series of exhaustive interviews with senior executives. This research tells us the time to hold back is over.

Every enterprise leader surveyed told us GenAI would be deployed within their IT programs within the next 12-18 months (see Exhibit 1). And its application will be widespread, with 39% saying it will be in more than half of their IT programs in the same timeframe.

The good news is we’ve identified the behavioral differences between Dreamers and Doers, which should help you become a Doer. We’ve also outlined the practical ‘Doer’ behaviors you can adopt to accelerate your GenAI journey and amplify your capabilities.

Additionally, we’ve revealed the practical ways to overcome data, security, and governance challenges, allowing you to make real progress.

Exhibit 1: 39% of enterprise leaders say GenAI will be in more than half of their IT programs within 18 months

Sample: 260 enterprise leaders with GenAI experience
Source: HFS Research 2024