Genpact detonates the data problem with XponentL

Despite pouring billions into digital transformation, most enterprises are still data-poor They struggle not because they lack tools, but because they can’t trust their data. The growing disconnect between data investments and tangible business outcomes is even more alarming.

Genpact’s acquisition of XponentL changes this, signaling a fundamental shift from process-first outsourcing to data-first orchestration. And it couldn’t have come at a more urgent time.

We don’t need more tools. We need data we can trust, when we need it, and in the shape we can use.

— Global head of partners and alliances, top cloud platform provider

Genpact goes upstream: Solving for data before selling tools

Fragmented pipelines, unreliable lineage, and inconsistent governance are the silent killers of analytics, automation, and AI at scale (see Exhibit 1). Rather than more dashboards or bots, CIOs and chief data officers need decision-grade data that’s contextual, real-time, and outcome-driven. Until then, even the most hyped AI ambitions will continue to fall flat.

Exhibit 1: Data unreadiness is the silent killer of AI, automation, and analytics ambitions

Source: HFS Research, 2025

Genpact’s acquisition of XponentL Data in June 2025 is a calculated strike at the root cause of transformation failure: untrusted, unusable data.

XponentL, a Philadelphia-based data engineering and AI services firm, built its name by solving high-stakes data problems in life sciences, healthcare, and financial services. With only 160 employees, its impact was outsized—offering cloud-native pipelines, real-time data governance, and IP that delivers
AI-ready data.

Now under Genpact’s wing, the ambition is clear: move from fixing process fragments to orchestrating the data backbone for enterprise intelligence.

Business Data Services under HFS’ Intelligent Business Services charter is the driving force

HFS has long argued that outsourcing should evolve beyond labor arbitrage and process SLAs. The new North Star is outcomes, starting with data. By integrating XponentL, Genpact is building the foundation that HFS calls Business Data Services (BDS): the continuous delivery of trusted, business-ready data to fuel analytics, automation, and AI. This isn’t just consulting with dashboards but embedding data intelligence directly into operations.

Enterprises are ready for this shift. HFS data shows that while the BPM model is still heavily focused on cost and functional delivery, leaders expect to pivot fast, moving from labor arbitrage to outcome-driven insights and new sources of data-led value in the next 2–3 years (see Exhibit 2). The BDS model meets this moment, turning fragmented data into a strategic growth engine.

XponentL’s capabilities supercharge this vision through:

• Real-time data trust: End-to-end lineage and quality control
• ROI-linked enrichment: Domain-specific models that translate data into
  business impact
• Cloud-native orchestration: Integrations across ERP, CRM, and bespoke enterprise systems without adding complexity

Exhibit 2: Business Data Services align with enterprise growth agenda—not just better, faster, and cheaper operations

Source: HFS Research, 2025

Tools are table stakes; outcomes are currency

This move is not just Genpact’s moment—it’s a wake-up call for enterprise leaders. Your current service provider may be delivering automation or analytics, but if they’re not delivering trusted data as a product, you’re building AI on sand.

The BDS model flips the script:

• From FTEs to insights: Headcount doesn’t matter—predictive, explainable decisions do.
• From dashboards to data governance: If you can’t explain your data lineage, you can’t trust your results.
• From tools to outcomes: Tools don’t transform—trusted, contextual data does.

Enterprise buyers must shift their RFPs, operating models, and transformation KPIs around these principles. Otherwise, you’re just dressing up dysfunction.

The Bottom Line: Stop tolerating data dysfunction. Insist your service provider to deliver transparent, governed, business-grade data to deliver true transformation.

Genpact’s acquisition of XponentL Data marks the first material shift from outsourcing as efficiency to outsourcing as intelligence. It’s a data-first blueprint for the AI era. But the real disruption won’t come from providers. It must come from buyers demanding that outcomes begin and end with data they can trust.