HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024

The AADA space is driven by four key trends: AI and GenAI fueling innovation, cloud-first data modernization strategies, strategic talent development, and hyper-automation transforming business operations. Ethical AI practices are critical for transparency and security across industries.

We assessed 27 service providers across value propositions, innovation capabilities, go-to-market strategies, and market impact criteria. The Horizon 3 leaders are well on their way to helping clients become Generative Enterprises by bringing together the right mix of tech, talent, IP, and delivery, leading to effective outcomes. The interplay across the four AADA pillars set them apart. While client needs may differ based on maturity, the leading service providers deliver an enterprise-grade impact.

We categorized the service providers across three horizons:

Horizon One: Those leveraging at least one of the four AADA pillars to deliver throughput and efficiency benefits.

Horizon Two: Horizon 1 + those service providers who can drive experience-led outcomes and stakeholder experiences while achieving large-scale HFS OneOfficeTM transformation benefits.

Horizon Three: Horizon 2 + service providers delivering integrated solutions that leverage the full power of analytics, AI, data platforms, and automation and create entirely new sources of value, including forecasting future business models and enabling real-time decision-making.

HFS Horizons: AADA Quadfecta Services for the Generative Enterprise, 2024

Note: All service providers within a Horizon are listed alphabetically.
Source: HFS Research, 2024

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