HFS Horizons: Generative Enterprise Services, 2025

Welcome to our HFS Horizons: Generative Enterprise Services, 2025 study. Services include advisory, frameworks, tools and solutions, implementation and delivery, maintenance, and optimization. This research study assesses the innovation and value potential of service provider capabilities across three distinct horizons:

• Horizon 1: Functional digital transformation
  Disruptors driving digital transformation by leveraging AI and GenAI to drive predictive functional insights.
• Horizon 2: OneOffice transformation
  Enterprise innovators (Horizon 1 +) enable OneOffice by leveraging AI and GenAI to improve decision-making and drive unmatched stakeholder experience.
• Horizon 3: Generative Enterprise
  Market leaders (Horizon 2 +) enable the Generative Enterprise by leveraging AI and GenAI to redefine how work gets done, driving co-creation with OneEcosystem partners.

Last year, our Generative Enterprise Horizons study was full of promise. In 2025, we are looking to deliver on that promise—embracing the need to both minimize costs AND deliver new sources of value.

This study assesses how well service providers are living up to that promise for enterprise customers through their Generative Enterprise services across the HFS Generative Enterprise value chain.

The study aims to understand the why, what, how, and so what of those service offerings.

This year’s Generative Enterprise Services Horizons report addresses three key questions: How are the services applied to deliver real innovation? How do these services help enterprise clients move beyond proofs of concept (POCs) and pilots into scale production? How do they focus on outcomes, with clarity in cost and ROI calculations?

This report covers service providers across the Generative Enterprise value chain and excludes technology providers.

HFS Horizons: Generative Enterprise Services, 2025

Note: All service providers within a Horizon are listed alphabetically.
Source: HFS Research, 2025

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