Innova Solutions’ Orion empowers GCC leaders to articulate their strategic value

An increasing number of enterprises are looking to establish Global Capability Centers (GCCs), notably in India, to serve as innovation hubs. Yet many aren’t able to effectively integrate their GCCs into their parent companies’ global R&D and innovation ecosystems, reflecting a struggle to articulate their total value to them. As the pressure to scale innovation while driving cost efficiencies mounts, GCC leaders must ensure they aren’t victims of cost-saving initiatives in today’s harsh economy.

To tackle this, Innova Solutions has tailored Orion to help GCCs in India clearly define their contributions to innovation and operational efficiency, ultimately strengthening their position as strategic assets to the parent entities.

GCCs are presenting their innovation value proposition to the global boardroom

GCCs in India must accelerate their value proposition of ‘technology arbitrage’ to build cost-effective innovation at scale and unlock potential by embracing AI (see Exhibit 1). The challenge of proving business value to the parent companies remains, especially as expectations are shifting from cost arbitrage.

Exhibit 1: The evolution of India’s value proposition for global enterprises

Source: HFS Research, 2025

Orion offers a suite of services such as ROI analysis, risk assessments, and operational readiness to help GCCs integrate themselves into their parent companies’ global operations, covering areas from talent acquisition to co-creation in innovation. The solution is a result of Innova Solutions’ rich experience in incubating and establishing GCCs, as illustrated below.

Exhibit 2: Innova Solutions’ experience with helping enterprises establish GCCs

Source: Innova Solutions

Build a GCC and a third-party model—don’t opt for just one

Through managed services, talent augmentation, and outcome-based contracts, third-party providers give GCCs the agility to scale operations, adjust workforce capabilities, and pivot their service offerings in line with their parent companies’ requirements.

The Orion offering promises such benefits—it helps GCCs build business cases and ROI analyses and connect them to the innovation ecosystem. This aligns them with their parent companies’ strategic and innovation goals and helps them scale their operations by filling critical skill gaps, as elaborated below:

• Bridges the ecosystem gap in GCCs: Many GCCs operate in silos, isolated from the larger networks of innovation within the parent organization. Orion’s innovation ecosystem connects GCCs to global CoEs, startups, and industry networks, promoting co-creation and innovation aligned with the parent company’s objectives.
• Augments a GCC capacity with niche skills, specialized talent, and digital expertise: Most third-party providers give GCCs access to a broader pool of specialized talent, helping them bridge the skill gaps quickly and scale operations to meet their parent companies’ demands. For example, Innova Solutions can help build a CoE focused on advanced data within the GCC, enlisting external experts to work on critical digital transformation projects.

At the same time, it’s crucial for Innova Solutions to manage client expectations, mitigate talent retention, and invest in advanced tools and methodologies to enhance their value delivery.

The Bottom Line: GCC leaders must ensure they are well integrated into their parent organizations, and service providers such as Innova Solutions are ready to help.

In this prolonged period of economic uncertainty, it’s more important than ever for GCC leaders to ensure their operations are delivering value and the parent organizations are recognizing it.

While there’s more than one way to accomplish this, service providers like Innova Solutions are developing solutions such as Orion to support the journey. Orion delivers end-to-end support—from ideation to innovation hubs—helping GCCs thrive by driving business transformation, optimizing talent, and implementing cutting-edge technologies.

As larger firms are offering a broader portfolio, Innova Solutions must clearly articulate the value proposition around its specialized services, flexible engagement model, and deep understanding of GCC operations to stay ahead.