Social Business Vendor Profile: IBM

IBM offers a very complete Social Business solution based on its homegrown Connections product. Veteran observers will be unsurprised to learn that IBM has neatly integrated this offering with a range of other IBM enterprise applications, like its Notes office productivity suite and its SameTime suite for Unified Communications. But IBM has also built rich interfaces between Connections and key enterprise applications from competing vendors such as Microsoft’s SharePoint solution for enterprise collaboration. This HfS report explores this offering along a variety of fronts including its analytics, interfaces, security, mobility, and pricing. It also examines IBM’s go-to-market strategy and common obstacles to adoption.