Brajesh Jha, SVP & Global Head, Media Publishing & Entertainment, Genpact
Ani Sarkar, Lead Client Partner, Content and Entertainment, Genpact
Peter Brogan, Lead Client Partner, Advertising & Market Research, Genpact
Vejeps Ephi Kingsly, Assistant Vice President, Trust and Safety Practice and Strategy, Genpact
Media firms have put business operations on the back burner, and transformation investment is still waiting in the refrigerator. Revenue growth through content development and customer acquisition took center stage during the pandemic. The next wave of opportunities to drive ahead of the competition will come in transforming operations across the entire media value chain: maximizing content by better distribution and monetization, creating better ways of working and automation, increasing efficiency through data and insight, and building loyalty through trust.
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