WNS TRAVOGUE aims to transform the travel experience through its digital suite

Today’s travel and hospitality (T&H) enterprises are just emerging from the perfect storm of the pandemic. With leisure travel creeping back to pre-pandemic levels (and corporate travel following behind sluggishly), leaders in these industries see glimmers of optimism for industry revival, which will require both enterprise restructuring and a rethinking of the travel experience. In this constantly changing and disruptive industry landscape, most, if not all, T&H leaders focus on managing customer experiences, leveraging operational excellence to contain costs, optimizing revenue-enhancing streams, getting a stronger financial controllership to manage risks, and being a socially responsible corporate entity with a keen focus on reducing carbon footprints. Keeping these T&H leadership motivations in mind, WNS introduced TRAVOGUE to meet T&H leaders’ aspirations. It addresses the digital transformation via six functional pillars across its clients’ key pain points (see Exhibit 1).

Exhibit 1: TRAVOGUE’s six pillars of digital innovation are domain-, data-, and digital-centric

Source: WNS Holdings Limited press release, 2023

TRAVOGUE leverages AI and GenAI analytics and technology underpinned by WNS’ domain expertise

With rapidly evolving customer expectations, organizations in the T&H industry are compelled to think beyond conventional approaches to attract and retain customers. Business leaders are looking for service providers that can create improved brand experiences for travelers and help them fine-tune their internal operations to support those experiences. WNS’ TRAVOGUE suite leverages its industry expertise along with digital, analytics, and consulting to serve customers better, drive agile operations and revenue growth, and work toward a zero carbon footprint for airlines and allied services, online travel agencies (OTA), travel management companies, and hospitality firms.

For example, WNS TRAVOGUE helped a global hotel chain increase campaign revenues by personalizing its marketing program by leveraging data and analytics to provide personalized customer recommendations and offers. For a global food services and hospitality company, WNS TRAVOGUE helped improve productivity by streamlining its operations and implementing digital solutions.

A strong partner ecosystem and industry-specific tools are critical to driving value for customers

WNS has built strategic partnerships and alliances with industry leaders for TRAVOGUE. Partners include Google, Microsoft, AWS, Oracle, Appian, Automation Anywhere, Blue Prism, Blackline,  Zoho, UiPath, NICE, and Uniphore, which have helped WNS build solutions ranging from intelligent automation to customer relationship management, business intelligence, marketing analytics, big data, machine learning, and social media.

WNS’ CX solution EXPIRIUS integrates human-assisted design and domain expertise with AI-driven conversational insights and CX-consulting-led strategies to create a holistic digital experience. SocioSEER, a social media analytics platform, leverages machine learning and artificial intelligence to create a “brand equity index” by harnessing social media.

The Bottom Line: The TRAVOGUE suite offers innovative solutions for T&H enterprises to leverage enhanced experiences for travelers, streamline operations, and reduce environmental impact to stay ahead of the competition.

Hyper-personalization and seamless digital interactions with travelers can help enhance business outcomes and, ultimately, sustainable growth in a competitive market. For T&H leaders, WNS TRAVOGUE is a potential solution for putting customers at the center of their strategies with its end-to-end offerings across the value chain.