Marketing in the age of CX: Do we need iteration or re-invention?

Today’s marketers are looking at the world in a new light of rapidly shifting customer expectations, a hybrid physical and digital reality, and unmatched uncertainty. They are under pressure to shift from traditional to new age and data-driven techniques to better understand and reach their customers with impactful content. What’s more, the lines between marketing, sales, and customer service are blurred like never before under the umbrella of customer experience in an economy that demands faster, more innovative engagement across the customer lifecycle. CX professionals must ask themselves whether they’re aiming for the right goals, and how they can pivot in their roles to being orchestrators and survive these challenging times. 

This is an opportunity to come together with marketing and customer experience-focused peers to tackle the tough questions of this new volatile reality. 

• What is the new role of the CMO?
• What impact is data and technology having on driving outcomes, and how can we keep from being overwhelmed by them?
• How can we create an efficient vendor and agency ecosystem amid shrinking budgets? And are agency partnerships hindering the growth agenda?
• Is hyper-personalization having the impact it promised?
• How is C-suite leadership changing across the board to align CX and EX?