Executive Research Leader
David Cushman is an executive research leader for HFS Research. He has a long-term focus on emerging technology, tracking OneOffice™ and OneEcosystem™ enablers from automation, artificial intelligence (AI), generative AI (GenAI), data and design thinking, Web3 and metaverse, process orchestration, workflow, and intelligence to quantum computing. He also leads the HFS Hot Tech program.
Experienced in startup, scale-up, and large-scale digital transformation programs, David has led digital development at the UK's fastest-growing media company, founded and grown digital consultancies across Europe, and worked with world-class companies as a director in digital strategy advisory at a Tier 1 services provider.
The author of The 10 Principles of Open Business (Palgrave Macmillan, 2014), David earned a joint honors degree in philosophy and sociology from the University of Essex.
He lives in Cambridgeshire, UK, with his wife and daughter and enjoys reading, writing, travelling, and thinking (exploration of all kinds). David embraces change and always seeks learning opportunities. But, for all that, he has been a supporter of Leeds United Football Club since he was seven years old. Some things just cannot be unlearned.
Watch David Cushman discussing about HFS Horizons: Metaverse Services Providers, 2023
March 15, 2023 100% of enterprises say they will up spend on metaverse services over the next two years. Low code also immune from cuts.
March 9, 2023 Those suffering metaverse hesitancy should follow the money, prioritizing better EX and CX, and enhanced data with digital twins.
March 7, 2023 Accenture puts $100m where its metaverse mouth is, taking strategic investments in a range of metaverse-enabling tech vendors.
March 2, 2023 Publicis Sapient’s metaverse pipeline is bearing fruit, evidence that CMOs are increasingly ready to dive into the metaverse.
February 8, 2023 ICT giant Ericsson shows how to build on HFS One Office™ foundations to take the leap to an HFS Horizon 3 organization.
February 6, 2023 Putting together your 2023 marketing plans without including the metaverse may be a one-way ticket to your rapid exit.
February 1, 2023 Weary and worried enterprise leaders need help to overcome transformation fatigue as they tackle the economic headwinds of 2023.
January 23, 2023 In December 2022, Salesforce led a Series B funding round, which totaled $10.3 million, in process mining specialist Apromore.
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