Jason Dann

Research Analyst

Jason Dann is a Research Analyst at HFS Research and is based in Boston, MA. He focuses on the evolving landscape of sports technology and the broader services ecosystem that supports enterprise transformation. His work spans multiple industries, with a particular emphasis on how service providers enable organizations to meet their strategic objectives.

Jason leads HFS’s research in the Sports & Entertainment space, drawing on his background as a former college athlete and his deep interest in the intersection of sports and technology. He is especially focused on how innovation is enhancing operational performance and delivering superior experiences for both sports organizations and their fans.

He holds a degree in marketing from Bridgewater State University. In his free time, Jason engages in weightlifting and various sports. He's an avid supporter of all Boston teams, especially the Celtics and Red Sox.

Jason Dann HFS

Content By Jason Dann

Point of View

Championships start with player health—make advanced health tech your MVP

In the sports industry, the product is the player, and leaders must protect their athletes at all costs.

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Point of View

Traditional broadcasting is dying: Sports media is scrambling to meet consumer demands

Sports teams and leagues must meet fans where they are and match content distribution with demands.

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Highlight Report

National Sports Forum 2025: Sports leaders must reinvent fan engagement, media, and monetization—right

As consumption shifts, AI-driven media strategies, data-backed fan engagement, and new revenue models are redefining the industry.

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Highlight Report

TGL is more than golf—it’s a model for AI-driven business transformation

Tomorrow’s Golf League (TGL) is proving that AI and immersive technology can transform a sport and an entire industry.

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Highlight Report

TrueFoundry solves MLOps headaches with automated pipelines

TrueFoundry simplifies MLOps with a system to combat the issues keeping CTOs awake at night.

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Point of View

Cricket sparks interest overseas, creating a goldmine opportunity for media and tech

Major sports leagues across various categories have proven successful in North America, and now cricket is joining the party.

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Highlight Report

Capgemini’s wind visualization technology sets a new benchmark for sports broadcasting

Empowering leaders to enhance fan engagements, strengthen connections, and create highly personalized, immersive experiences.

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Point of View

GenAI is reshaping sports industry advertising—adapt or get left behind

GenAI transformation isn’t only enhancing marketing—it’s redefining it.

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