Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

Bust these process automation myths for success in 2021

The low down on process debt, digital natives, and automation in the cloud!

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Highlight Report

HFS Highlight: Mphasis eyes an early-mover advantage with quantum computing

Mphasis has a vision for providing quantum solutions—but it needs to rapidly educate potential clients if it wants to get an early-mover advantage.

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Hot Tech

HFS Hot Vendors Q4 2020

We present the HFS Hot Vendors Report for Q4 2020. The HFS Hot Vendors are an exclusive group of emerging players with a differentiated value proposition for

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Highlight Report

HFS Highlight: Infosys aims to lead the cloud battle with the launch of Cobalt

Accelerated by the pandemic, there is a secular shift in cloud adoption. To enable its clients’ cloud-powered enterprise transformations, Infosys has launched

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Point of View

Wake up. Technology success is not about the technology

Join the “superheroes” of technology adoption by focusing on top-level leadership, talent, and your strategic approach toward technology and data.

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Highlight Report

HFS Highlight: Accenture is set to change the sustainability game

Accenture is making sustainability native to everything—internally and with clients—and is redefining how it measures impact. Enterprises and governments

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Point of View

Embrace the power of AND for greater emerging technology value

Emerging technology success needed a business case and change of culture before COVID-19—now they’re even more critical.

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Point of View

The rise of attended automation: how to get it right

As the OneOffice vision evolves beyond breaking down silos for better CX, the importance of EX and attended automation’s role are clear.

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