Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

Partnerships fuel the hyperconnected economy; service providers must be the brokers

Partnerships are all the rage these days: Service providers must be the ones to fuel collaboration between business, policy, academia, and society.

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Point of View

Executives must focus on sustainability, or prepare for a new wave of lawsuits

Evolving scientific evidence of climate change, coupled with changing legal interpretations, means a new wave of lawsuits washing over enterprises.

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Point of View

Manufacturers must push their providers to focus more on sustainability

In HFS’ Manufacturing Top10, sustainability is providers' least mature offering. Clients must push for it to be a competence before it’s too late.

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Point of View

Care providers must blend digital and data with user-centric design as the population ages

As life expectancy and demand for social care grows, care providers must reinvent their ecosystems to adopt digital in a user-centric approach.

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Point of View

Take advantage of providers’ end-to-end security offerings to focus on IoT innovation

Find the cybersecurity vendor that allows your IoT teams to focus on business-critical activity, or innovation might just grind to a halt.

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Point of View

The Undercover Analyst: Back by unpopular demand, featuring real analysis!

Moving away from political satire - The UA hopes our remaining 6 readers enjoy some actual analysis littered throughout providers’ recent activity.

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Point of View

Process industry transformations must find a unique way of being agile

Process industries keep falling behind on the road to Industry 4.0 - agile transformations are tough, but they must find a unique path.

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Point of View

UK energy suppliers must decide: Will they play the cost game or focus on customer experience and

UK utility execs are split between cost-leadership, their customers, and sustainability; they must choose now, as "auto-switching" sweeps the market.

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