Lavanya B G

Associate Practice Leader

Lavanya is an associate practice leader and analyst for HFS Research. She is a market research and analytics professional with more than seven years of experience across the healthcare, IT, semiconductor, and automotive industries.

Lavanya led market research and consulting projects for global companies, specializing in financial analysis, market intelligence, and competitive benchmarking, including global market trends, industry rankings, and talent pool analysis. Her expertise also covers secondary research, data analysis, PESTLE analysis, Porter’s Five Forces analysis, SWOT analysis, and market sizing.

Before joining HFS Research, Lavanya worked with Zinnov, IQ4I, and ITC LSTC. At Zinnov, she analyzed engineering R&D spending trends across the healthcare, telecom, BFSI, automotive, software, semiconductor, and retail industries—studying market investments, technological advancements, and industry shifts to identify emerging trends. She also evaluated engineering service providers and ranked IT/ITES companies based on their technological expertise, service offerings, and competitive positioning in the market to help businesses understand industry benchmarks, competitive landscapes, and strategic growth opportunities.

Lavanya holds a master’s degree in biotechnology from Bangalore University and has published a research article on enzyme production in an international journal. Based in Bengaluru, India, she enjoys cooking, traveling, and playing chess and carrom.

Lavanya B G

Content By Lavanya B G

Point of View

Enterprise ER&D must shift from centralized to regionally tuned

Automakers retrofit Western EVs globally, but today’s fragmented market needs regionally tailored, ecosystem-led ER&D.

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Point of View

Enterprises must lead the software-defined auto revolution to drive the future

This PoV explores how enterprise R&D must adapt for the SDVs era, digital innovation, and new mobility business models.

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Point of View

Manufacturers must power their processes with emerging and innovative platforms

The PoV explains emerging technologies that manufacturers should not miss in this disruptive era.

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Point of View

Automotive CIOs must drive business model reinvention—not just IT transformation

The PoV urges manufacturers to adopt emerging technologies for resilient supply chains and competitiveness amid global volatility.

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Highlight Report

Innova Solutions’ Orion empowers GCC leaders to articulate their strategic value

Orion by Innova Solutions helps GCCs scale innovation & align with parent goals through tailored support and ecosystem integration.

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Horizons Report

HFS Horizons: The Best of Engineering Research and Development Service Providers, 2025

An assessment of ER&D service providers addressing the why, what, how and so what.

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