Phil Fersht

CEO and Chief Analyst

Phil Fersht is widely recognized as the world's leading analyst focused on reinventing business operations to exploit AI innovations and the globalization of talent. He recently coined the term "Services-as-Software" to describe the future of professional services, where people-based work is blurring with technology.

Fersht identifies change agents enabling organizations to access critical data and exploit the huge global talent base. He trademarked the term “Generative Enterprise” in 2023, articulating the pursuit of AI technologies based on Language Models to reap huge business benefits for organizations seeing to continuously generating new ideas, redefine how work gets done, and disrupt business models steeped in decades of antiquated processes and technology.

His reputation drove him to establish HFS Research in 2010, which today is one of the leading industry analyst and advisory firms and the undisputed leader in business and tech services and process technologies research.

In 2012, he authored the first analyst report on Robotic Process Automation (RPA), introducing this topic to the industry. He is widely recognized as the pioneering analyst voice that created and inspired today's RPA and process AI industry.

Fersht coined the term "OneOffice" in 2016, which describes HFS' vision for future business operations amidst the impact of cloud, automation, AI, and disruptive digital business models. OneOffice is the foundation of the hybrid (virtual-physical) workforce, where automation and AI tools augment the employee’s digital capabilities, and the workplace becomes a plug-and-play, work-from-anywhere scenario. Silos between front and back-office are collapsed into one single office, where employees are empowered and motivated by common outcomes and values.

Prior to founding HFS in 2010, Phil has held various analyst roles for Gartner (AMR) and IDC and was BPO Marketplace leader for Deloitte Consulting across the United States. Over the past 20 years, Fersht has lived and worked in Europe, North America, and Asia, where he has advised on hundreds of operations strategies, outsourcing, and global business services engagements.

He is also the author of the most widely read and acclaimed blog in the global services industry, “Horses for Sources,” which is now entering its 19th year. He regularly speaks at major industry events such as NASSCOM, ABSL, and HFS Research Summits. He has been named Analyst of the Year three times by the Institute of Industry Analyst Relations.

Content By Phil Fersht

Point of View

The CPO In 2011: The Toughest Job In The Global 1000

Chief procurement officers may have the toughest corporate job in the world. Their internal stakeholders are a raucous group who require everything from and to

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Point of View

Latin America – The next sourcing frontier or an afterthought?

Nearly every IT-BPO provider has wrestled with a Latin American strategy. While it is a large, relatively prosperous market with a wealth of well-educated it is

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Point of View

Findings from the HfS/LSE Cloud Business Services Study

Results from the joint research study of over 1050 global enterprises, conducted by HfS Research in conjunction with the Outsourcing Unit at the London School

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Point of View

Designing an Optimal Procurement BPO Program: Process Expertise and Realized Improvement

When Spend Matters and HfS Research decided to jointly study procurement BPO, our first observation was simple: what’s gone wrong in a market that should have

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Point of View

Genpact Looks to a New Era Beyond GE

In its first industry analyst conference, Ganenpact emphasized its business, today, is much broader than supporting GE's back office and primarily delivering in

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Point of View

The IT outsourcing and business process outsourcing industry landscape in 2010

The uptake in outsourcing services has always had an inverse relationship with the state of the global economy, and the recent economic crisis has proven to be

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Point of View

Cloud – the Delicate Sound of Thunder

This report explores the strengths of cloud computing as an industry game changer. Cloud presents an inexpensive, easy, and quick way of adding new servers and

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Point of View

Is Global BPO Insurance Ready to Grow Up?

This report investigates the global insurance BPO market and today's providers capabilities to empower insurers by integrating and transforming processes, as as

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