Unfiltered Stories | Cognizant creates B2B value for commercial banks

January 14, 2025

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  • Unfiltered Stories | Cognizant creates B2B value for commercial banks
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In this edition, HFS Elena Christopher and Cognizant’s Nageswar Cherukupalli, Meena Athinathan, and Manan Gauba discuss the findings of HFS’ Horizons report “The Best Service Providers for Commercial Banks, 2025.” They discuss the top trends in commercial banking, including macroeconomic impacts, the unique nature of CX in commercial banking, the trends toward build AND buy, and how Cognizant is approaching these challenges with its clients.

You can listen above or watch this HFS Videocast here:

You will learn:

  • The nuances of how commercial banks can cater to the needs of a range of commercial customers, from SMBs to corporates.
  • How personalization, connectivity, security, and trust are essential to successful CX in the commercial banking domain.
  • The essential role of ecosystem partners and the rise of service providers as ecosystem orchestrators.

For more insights on commercial banking, HFS Horizons: The Best Service Providers for Commercial Banks, 2025 is a must-read.

You can also listen on:

• Apple Podcasts
• Spotify
• Anchor

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