Unfiltered Stories | Exploring the potential & possibilities of GenAI in the consumer goods industry

HFS analyst Ashish Chaturvedi discusses the current GenAI picture in the consumer goods industry with Caitlyn Carr from Coca-Cola Bottlers Sales and Services and Wendy Earon from Genpact.

You can listen above or watch this HFS Videocast here:

You will learn:

• The GenAI potential in the consumer goods industry is high, but adoption is a meager 11%. What are the biggest barriers, and why are enterprises taking it slow?
• What are some high-potential use cases in consumer goods, and how are they being identified?
• The role played by Genpact in Coca-Cola Bottlers Sales and Services’ GenAI pursuits.
• How important is talent, and how do we nurture people?
• Consumer Goods companies must look beyond their GenAI investments’ productivity gains. How is Coca-Cola Bottlers Sales and Services approaching this maze?

Also, read the associated report, “The two-year GenAI countdown,” here.

You can also listen on:

• Apple Podcasts
• Spotify
• Anchor