Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
June 12, 2025 HDS is evolving from an engineering powerhouse to a transformation partner for AI-first enterprises.
June 6, 2025 A playbook for IT leaders: Generative AI (GenAI) has the power to revolutionize industries, but scaling it is no walk in the park.
June 4, 2025 Harmoni.AI brings together AI-powered service delivery platforms, technology accelerators, and industry frameworks.
March 6, 2025 The POV describes IBM's quantum plans and strategies post its partnership with Yonsei University in S. Korea.
March 4, 2025 A look at how Accenture performed in the HFS Horizons: Telecom Service Providers, 2025
March 4, 2025 A look at how EY performed in the HFS Horizons: Telecom Service Providers, 2025
March 4, 2025 A look at how HCLTech performed in the HFS Horizons: Telecom Service Providers, 2025
March 4, 2025 A look at how Infosys performed in the HFS Horizons: Telecom Service Providers, 2025
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