Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Highlight Report

HFS Highlight: Accenture’s Technology Vision 2021: Leaders have to Rise Up for a Once in a Generation

Accenture published its Technology Vision 2021 report and included an analyst briefing and discussing why is has shifted from more technology-centric to HFS its

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Highlight Report

HFS Highlight: IBM’s seemingly innocuous acquisition of cloud payments fintech, Expertus Technologies,

Ever a core cog in the global core banking and payments ecosystem, IBM announced its acquisition of Expertus Technologies, a Montreal-based fintech and existing

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Point of View

Five questions to ask about SLAs as you move to the cloud

The adoption of cloud solutions can create significant business outcomes for organizations. However, these changes require new contracts and agreements with and

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Point of View

The Hitchhiker’s Guide to Cloud Native: Align People, Process, and Culture

The shift to cloud native will dominate the next decade and drive companies to adopt HFS’ Digital OneOffice perspective. Technology will be the agent of for

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Highlight Report

HFS Highlight: IBM joins the war for Hyperscaler Talent, Acquires Taos to boost Multi-Cloud and MSP

An HFS view of IBM acquiring Taos to boost its hyperscaler services and capabilities.

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