Jason Dann

Research Analyst

Jason Dann is a Research Analyst at HFS Research and is based in Boston, MA. He focuses on the evolving landscape of sports technology and the broader services ecosystem that supports enterprise transformation. His work spans multiple industries, with a particular emphasis on how service providers enable organizations to meet their strategic objectives.

Jason leads HFS’s research in the Sports & Entertainment space, drawing on his background as a former college athlete and his deep interest in the intersection of sports and technology. He is especially focused on how innovation is enhancing operational performance and delivering superior experiences for both sports organizations and their fans.

He holds a degree in marketing from Bridgewater State University. In his free time, Jason engages in weightlifting and various sports. He's an avid supporter of all Boston teams, especially the Celtics and Red Sox.

Jason Dann HFS

Content By Jason Dann

Challenger Series

HFS Challenger: Zeta

Zeta empowers marketers with AI-driven control, simplifying MarTech with modular tools for personalization, speed, and agility.

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Point of View

Don’t trade speed for stability as vibe coding emerges

Vibe coding is a glimpse into the future of software development, but one that demands careful oversight and proper planning.

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Point of View

In times of crisis, sports endure—tech must seize the opportunity

In an era where emotional equity is one of the rarest assets, the inability to amplify that connection is a missed opportunity.

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Point of View

Agentic AI is redefining services—now, enterprises must redesign themselves

Across two days of unfiltered conversations, live data, and bold insights, HFS and its attendees uncovered the truth.

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Highlight Report

Sports organizations can’t build it themselves—partners like Sportian can help

Sportian was built by the sports sector, for the sports sector.

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Point of View

The public sector must take its chance to re-source outsourced capability

The public sector doesn’t need to eliminate outsourcing, but rather ensure it delivers clear, people-first outcomes.

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Point of View

Don’t let GenAI destroy the entertainment spectacle of sports

GenAI should enhance, not replace, the elements of sports media that create an emotional connection.

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Point of View

Attention sports businesses, see service providers as more than just sponsors

Sports organizations must shift their mindset to lean on service providers for what they’re actually good at—digital transformation.

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