Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Point of View

Google goes big on data and partnerships for cloud growth

HFS looks as how Google Cloud Platform gets serious about data, analytics, Anthos and partner ecosystems to fuel growth.

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Point of View

As Public Cloud adoption heats up Services Providers jump on the Azure train to growth

Microsoft's pushing Azure with services providers building partnerships and talent to win the cloud war.

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Hot Tech

HFS OneOffice Hot Vendors: Q2 2021

An exclusive group of emerging players, each with the vision and strategy to impact the market.

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Point of View

Genpact: Bringing Lean Design Principles to Cloud Business Process Redesign

Genpact is subtly developing its cloud capabilities with operational competence to deliver transformation at scale.

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Data Viewpoint

How does cloud deployment benefit your organization?

User data points to cloud benefits sought by organizations.

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Data Viewpoint

Cloud migration: Business critical applications

Business critical applications are migrating to the cloud. Microsoft Azure takes an early lead as platform of choice.

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Highlight Report

Accenture gains cloud muscle in Europe with the Linkbynet acquisition

Accenture is consistently expanding its cloud capabilities in the European market.

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Data Viewpoint

Top 3 Cloud Workloads

Data bases, IoT, and business process are the three top workloads by private, hybrid, and public cloud services.

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