Niti Jhunjhunwala

Senior Analyst

Niti Jhunjhunwala is a senior analyst for HFS Research. Her coverage areas include banking and financial services and GenAI. She also regularly contributes to competitive intelligence across IT and business process services and the HFS Market Index, a quarterly report that analyses the performance and major developments of top service providers over the past quarter.

Niti joined HFS with more than six years of experience in market research. Previously, she worked with Kantar (a leading data, insights, and consulting company). Her responsibilities included leading end-to-end research studies and delivering client presentations.

She earned an MBA in finance and marketing and B.Tech degree in information technology.

Niti is based out of Kolkata, India. In her spare time, she loves reading, traveling, and going for walks. On weekends, she enjoys painting, spending time with her nephew, and binge-watching series.

Niti Jhunjhunwala

Content By Niti Jhunjhunwala

Competitive Intelligence

WNS: Service Capabilities for Commercial Banks, 2025

A look at how WNS performed in the HFS Horizons: The Best Service Providers for Commercial Banks, 2025

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Competitive Intelligence

Persistent: Service Capabilities for Commercial Banks, 2025

A look at how Persistent performed in the HFS Horizons: The Best Service Providers for Commercial Banks, 2025

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Horizons Report

HFS Horizons: The Best Service Providers for Commercial Banks, 2025

This report assesses how well service providers are helping their commercial banking clients embrace innovation and realize value across three distinct

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Point of View

Q3’24 TWILTCH earnings show improvement as vendor consolidation continues

Vendor consolidation continues to impact TWILTCH providers’ financial performance but overall, the industry is improving.

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Market Impact Report

No more trickle-down digital! How to help mid-tier financial services firms grow in a post-SVB world

HFS Research, in partnership with Cognizant, surveyed 151 US mid-tier FS firms to understand their unique needs in a post-SVB world.

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Point of View

Generative Enterprise Services 2024: Our half-term report with lessons for every enterprise leader

Fresh trends and implications for every enterprise leader emerging from our ongoing research into Generative Enterprise services.

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Point of View

‘Fastest Six’ service providers continue to demonstrate agility and flexibility

Despite the industry slowdown, the “Fastest Six” continue to double down on strategic investments, particularly GenAI.

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Point of View

TWILTCH providers must embrace tech arbitrage to improve financial performances

TWILTCH providers must convince clients to embrace technology arbitrage and jump to the new S-curve of value creation.

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