Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Highlight Report

Busting metaverse BS to understand where we are now and where we are headed!

At the London HFS Horizons Summit, we convened an expert panel to bust the metaverse bullsh*t.

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Point of View

Manufacturers must break down IT/OT silos for effective digital transformation

Get more from your manufacturing business by harnessing data from operational technology, IoT, and IT.

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Highlight Report

‘Launch by NTT DATA’ tackles transformation disconnects

Launch by NTT Data promises to streamline software engineering by delivering digital, data-driven design & experience solutions.

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Data Viewpoint

IT services deals must deliver value and lasting impact else fall under scrutiny

IT services deal renegotiation does not always mean concerns; it might be a preference.

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Highlight Report

Kyndryl levels up its advisory services with Consult practice

Kyndryl launches Consult to drive business value for its customers.

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Market Impact Report

Escape the legacy of database costs by migrating to PostgreSQL and achieving data nirvana

Consider using automation tools to convert legacy Oracle DBMS to PostgreSQL on the cloud.

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Highlight Report

Google reveals a fresh wave of cloud innovation at Cloud Next 2022

The Next event gives food for thought on adopting Google and how it fits into enterprises' hybrid and multi-cloud business needs.

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Point of View

Awareness, training, and governance are essential to creating low code value

Low code adoption is booming and has become a technology of high interest for businesses and software development teams.

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