Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Highlight Report

Hitachi Vantara doubles down on a data architecture that bridges OT and IT

Hitachi Vantara links OT and IT with Hybrid cloud to deliver data-driven opportunities.

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Highlight Report

IBM Consulting doubles down on hybrid cloud with AWS and Red Hat

IBM Consulting global analyst event underscores the importance of AWS and Red Hat on its growth opportunities.

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Point of View

Employees are the front line of operational transformation

Elena engages Accenture's Group Chief Executive, Operations Yusuf Tayob on why people are essential to operational change.

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Point of View

X takes all: experience is your brand

HFS's Melissa goes all in with a Super Sumit panel on how experience is everything!

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Point of View

Cloud-native transformation is organizational, not technological

At Super Summit Dr. Tom Reuner quizzes a panel on how they are helping their customers reshape their organization's culture.

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Data Viewpoint

Why are Global 2000 choosing SaaS?

SaaS brings speed, better UX, scale, and choice. However, less than 40% of Global 2000 get the value they expect. What gives?

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Highlight Report

Accenture is steadily expanding its capabilities in LATAM

Accenture’s M&A machine goes deep in Latin America. Read more about its latest here.

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Hot Tech

HFS OneOffice Hot Vendors: Q3 2022

Another quarter ends (Q3 2022) - and another six exciting new HFS Hot Vendors land for you to discover.

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