Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

COVID-19 will stall IoT, 5G, and edge spending: Telcos are the exception, and providers must get their in

Providers must prepare for a post-COVID-19 boom in IoT, 5G, and edge—telcos are a good place to double-down now as they expand their networks

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Point of View

Building collaborative partnerships is key to success in the automotive industry

The automotive industry is one of the most competitive markets, this report examines how forming collaborative partnerships are helping some firm's emerge as

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Point of View

Develop 3D printing services for continuity planning in manufacturing and healthcare supply chains

For BCP in manufacturing, healthcare, and any industry at risk of supply chain disruption, providers must arm themselves with 3D printing capability.

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Point of View

Supply chain leaders must address modern slavery to mitigate risk and save millions from forced labor; it

Addressing modern slavery is not just about brand image and mitigating business risk—it’s a moral (and legal) obligation.

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Point of View

Service design and design thinking efforts must recognize every end user; the public sector’s digital a

Yes, we all know to consider the end user—just be sure to cover every end user: it’s critical whether you’re in local government or a CMO.

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Point of View

Oil and gas execs: look to these three priorities to deliver value and alleviate uncertainty in the face

AI and analytics, IT solutions, and green energy investment are three ways that oil and gas execs must reevaluate their priorities during COVID-19

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Point of View

Don’t ignore sustainability because of COVID-19—it will be a differentiator now more than ever

COVID-19 has brought with it an undeniable need for action and for humanity to be at its best; we might get through it within a year, but the same cannot be for

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Point of View

Optimize manufacturing processes by finding the “golden batch”—before spending big on digital

Don’t end up with a million-dollar AI program that gets lost in the weeds and forgets the simple stuff.

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