Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

Oil and gas giants: establish trust to get over your data constraints—and drive growth, efficiency, and

Proactive oil and gas leaders will push for trust, data sharing, and collaboration in their ecosystems for everyone’s benefit.

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Point of View

Manufacturers and hospitality giants: use an integrated approach to saving water that also saves energy,

There’s a close nexus between water and energy consumption; thirsty firms must bring water and energy data together to compound the savings.

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Point of View

Insurance clients need their service providers to step up their IoT partnerships

Providers’ key to IoT and insurance starts with a more strategic approach to partnerships, IP, and go-to-market.

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Point of View

Supply chain managers must embrace traceability; IBM’s double-down proves the tech and knowhow are

Supply chain managers now have more options on the table to meet the traceability and transparency that their customers and regulators demand.

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Point of View

Utilities’ customer experience is the digital battleground—legacy firms must prioritize it alongside

The utilities industry must give CX the attention it deserves, in amongst its focus on reducing operating costs, and growing top and bottom lines.

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Point of View

Big energy consumers must visualize and take control of their usage: smart meters and IoT platforms can

A smart meter-IoT platform combination is a ticket to visualizing and controlling energy usage, cost-saving, and promoting a renewable energy market.

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Point of View

Cyber ranges: Pick a provider to wargame your cybersecurity—it’s unlikely that doing it in-house is

Do you have the expertise and systems to assess your own cybersecurity? Can you afford to miss out on the wider benefits of providers’ cyber ranges?

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Point of View

Blockchain exploration efforts: accelerate and reduce costs in partnership with academia

You may have doubts about academia, but it can offer talent, infrastructure, and real benefit when piloting complex, untested blockchain use cases.

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