Josh Matthews

Practice Leader

Josh is the Practice Leader for Sustainability at HFS Research. As an "activist analyst," Josh focuses on making an objective and emotive case for sustainability. He founded Critical Mass for Sustainability Through research, consulting, and convening partnerships, aiming to move us toward the positive tipping points that the global context needs. A critical mass that pulls policy, consumer behavior, and business into alignment with the 17 UN Sustainable Development Goals.

Josh was a Parliamentary candidate in the UK’s General Election in 2024. He also co-chairs the Cambridge Alumni Society for Sustainability. Josh has spoken at COP26 and multiple industry and sustainability events. He is a former Cambridge City Councilor and shadow cabinet member for Climate Change, Environment, and the City Centre.

Josh graduated from Cambridge's Institute for Manufacturing and Loughborough Chemical Engineering. He was a process engineer at TotalEnergies and had broader consulting experience at Unilever and several other large and small firms. He spent time as a visiting scholar at UC Santa Barbara researching low-carbon hydrogen and was a published author in Chemical Engineering and Technology.

Josh spreads his sporting time across cricket, racket sports, running, and the gym. He is a former competitive swimmer and has tried almost every sport competitively but has yet to make a career out of one. Thank goodness for the research. Josh reads mostly nonfiction (but with a special place for the Game of Thrones books and seasons 1-7). He is a fan of most edible things, red wine, and a gin and tonic—served in a tumbler, not a massive goblet.

Content By Josh Matthews

Point of View

Don’t let a few cool 3D printing use cases make it Industry 4.0’s poison chalice

3D printing, for now, remains small scale and complex—but manufacturers can’t be complacent: find the right providers and partners for your firm.

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Point of View

Drone adopters must choose between providers’ “mature” offerings and co-developing solutions for

Despite the promise of drone technology, mature services are few and far between – but crucially, there are some, and far more in the build-up phase.

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Point of View

Novartis partners with Microsoft to build AI solutions—showing pharma firms why they must look to for

The race for AI prowess in the new age of pharma will center on partnerships—but the competition is fierce and fraught with challenges.

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Point of View

Focus your diversity efforts on retention—not just hiring

It doesn’t matter how many diverse hires you have if none are promoted and everyone leaves after a year.

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Point of View

Industrial execs must embrace disruptive innovation through providers and partners—there isn’t enough

Embrace industrial innovation while it’s booming via partners and providers, or realize too late that you can’t transform quickly enough to catch up.

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Point of View

The Decade to Deliver: Service providers must take advantage of CEOs’ drive for sustainability 

The service provider community has a clear opportunity to bring its expertise and resources to help CEOs drive sustainable initiatives

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Top 10 Report

HFS Top 10 Industry 4.0 Service Providers 2019

The HFS Top 10 Industry 4.0 Service Providers 2019 report examines the role that the service providers play in the evolving Industry 4.0 landscape.

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Point of View

To competitively scale future IoT projects, you must build a baseline 5G capability—before it booms

One of IoT’s biggest hurdles is existing 4G infrastructure. If enterprise want to scale their IoT projects, they must recognize 5G is essential.

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