Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
March 3, 2025 Amid AI buzz, enterprise IT leaders must prepare for the quantum revolution, Microsoft's Majorana 1 chip is a breakthrough.
February 20, 2025 Low-code was the precursor to prompt-based coding, and the lessons in this report are crucial for DevOps teams using both these solutions.
February 19, 2025 An assessment of telecom service providers, addressing the why, what, how, and so what.
February 12, 2025 HFS OneOffice Hot Tech: Lyzr – Enabling scalable, governable AI agents for enterprises with built-in compliance, cost control, and flexibility.
February 12, 2025 The HFS Framework for telecoms to navigate challenges and succeed.
January 30, 2025 GenAI threatens to cripple human intelligence as workers become addicted to AI shortcuts. Leaders must act now to prevent cognitive collapse.
December 27, 2024 ISO 42001, the new international standard for managing artificial intelligence (AI), is rapidly gaining traction as a benchmark for ethical and responsible AI
December 3, 2024 The sweeping impacts Project 2025 will have on the telecommunications industry.
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