Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
September 10, 2024 Xerox is overcoming dramatic business model changes with the help of the TCS business-in-a-box model.
July 30, 2024 Unit4 provides an example other vendors can follow to make it easier for customers to get more from their ERP software sooner.
July 19, 2024 New tech firms are applying AI and GenAI to rip up the way services get done.
July 16, 2024 The TMT landscape demands navigating new opportunities and challenges. Success hinges on two pillars: innovation and optimization.
July 10, 2024 Under adoption of ops-tech by primary care and rehab is limiting their ability to address the needs of their patients.
June 28, 2024 Eclypses: A revolution in cryptographic solutions for safeguarding data and information in transit, on-premises, or in the cloud.
June 24, 2024 GenAI can elevate software development, but organizations must consider governance, security, and talent before starting the journey.
June 14, 2024 Generative AI is allowing companies to rethink their dependence on SaaS. Building the future of software best tune and future proof for their business.
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