Executive Research Leader and Chief of Staff
Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.
He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.
Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."
Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.
Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023
December 3, 2024 Nearshoring brings advantages to IT services by offering experienced talent in local time zones to drive business outcomes.
November 4, 2024 CIOs can use AI to overcome complex SDLC efforts, BrillioOne.ai is an example of a services as a software solution.
October 29, 2024 The release of imbedded AI capabilities by software providers provides a potentially better path to deploy GenAI capabilities.
October 23, 2024 HFS attended Amdocs analyst event to learn how it is leveraging its solutions to address opportunities in new markets.
October 15, 2024 Prepare for agentic AI to reshape workforces, flatten hierarchies, and disrupt global economies with vast social implications.
September 27, 2024 At its annual Dreamforce event in California, Salesforce officially unveiled Agentforce, an allin-one agentics and Gen AI solution.
September 25, 2024 Infosys continues to move the needle on AI by targeting use cases beyond IT organizations.
September 12, 2024 GenAI enhances jobs; agentic AI may replace them. Agentic AI autonomously handles complex tasks, threatening roles and software.
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