Joel Martin

Executive Research Leader and Chief of Staff

Joel Martin is the executive research leader and chief of staff for enabling tech research on software development and the TMT industry practice for HFS Research.

He has nearly three decades of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects.

Joel is passionate about helping enterprises understand that applications are evolving to meet business needs rather than being a magical technology. Having worked as a marketing, product management, and business leader, he's able to help clients take a new approach to the challenges they are facing. As one senior vice president at a global bank recently said, "[Joel provided] great content, thoughtful and just the right amount of time. [Our leadership team] appreciated [his] looking at software from a different perspective – [it] got them to thinking different themselves."

Joel earned a degree in management information systems from the University of Houston and has been living and working internationally since 1997. He currently resides in Ottawa, Canada. Before HFS, Joel worked for leading companies, including Microsoft (software), TechInsights (semiconductor), Crypto4A (security), and ITRG and IDC (analyst firms), where he developed product, consulting, and marketing strategies.

Watch Joel Martin discussing about HFS Horizons – Data Modernization Services, 2023

Content By Joel Martin

Market Analysis

HFS Pulse Outlook for Technology, Media & Telecommunications

Our Pulse series is designed to provide recurring state-of-the-market updates on IT and services trends and investments.

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Point of View

rhino.ai brings genAI and BRDs to automated software development

Rethink how you modernize your applications to create long-term value through universal composability that can be used on any platform.

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Competitive Intelligence

Virtusa: High-Tech Services Capabilities, 2024

A look at how Virtusa performed in the HFS Horizons: High-Tech Services, 2024

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Competitive Intelligence

Wipro: High-Tech Services Capabilities, 2024

A look at how Wipro performed in the HFS Horizons: High-Tech Services, 2024

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Competitive Intelligence

EY: High-Tech Services Capabilities, 2024

A look at how EY performed in the HFS Horizons: High-Tech Services, 2024

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Competitive Intelligence

Sonata: High-Tech Services Capabilities, 2024

A look at how Sonata performed in the HFS Horizons: High-Tech Services, 2024

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Competitive Intelligence

Sutherland: High-Tech Services Capabilities, 2024

A look at how Sutherland performed in the HFS Horizons: High-Tech Services, 2024

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Competitive Intelligence

Tech Mahindra: High-Tech Services Capabilities, 2024

A look at how Tech Mahindra performed in the HFS Horizons: High-Tech Services, 2024

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