Sam Duncan

Practice Leader

Sam Duncan is a practice leader for HFS Research, based in Cambridge, UK. He graduated from Bournemouth University with a degree in economics. His interest in macroeconomics focuses on how the evolution of technology accelerated globalization. He also studied law, accounting, and investment management.

Since joining HFS, Sam has developed his understanding of blockchain and continues exploring the latest applications of the technology across various industries. He applies his economics background to keep up with the latest banking and financial services industry trends, with a particular interest in insurance. He is a regular contributor to the HFS Market Index, a quarterly report that breaks down the performance and key events of the leading service providers throughout the previous quarter.

When he's not keeping up with the latest market developments, Sam enjoys playing for his local rugby club and can often be found sampling the output of local breweries.

Content By Sam Duncan

Competitive Intelligence

Movate: Salesforce Services Capabilities, 2025

A look at how Movate performed in the HFS Horizons: Salesforce Service Providers, 2025

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Competitive Intelligence

Mphasis: Salesforce Services Capabilities, 2025

A look at how Mphasis performed in the HFS Horizons: Salesforce Service Providers, 2025

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Competitive Intelligence

Randstad Digital: Salesforce Services Capabilities, 2025

A look at how Randstad Digital performed in the HFS Horizons: Salesforce Service Providers, 2025

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Competitive Intelligence

Tech Mahindra: Salesforce Services Capabilities, 2025

A look at how Tech Mahindra performed in the HFS Horizons: Salesforce Service Providers, 2025

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Challenger Series

HFS Challenger: SLK

Leveraging its strong engineering DNA to enable technology arbitrage with extreme customer intimacy.

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Point of View

‘Fastest five’ service providers reinforcing capabilities amid uncertain times

The fastest five blend domain and technology expertise with mid-tier agility, establishing themselves as a compelling choice.

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Horizons Report

HFS Horizons: Salesforce Service Providers, 2025

This report assesses how well service providers are helping their Salesforce clients embrace innovation and realize value across three distinct.

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Point of View

Should you consider Mphasis Silverline for your Salesforce implementation?

Mphasis acquired Silverline in 2023. A year later, we connect with leadership to see if the acquisition is delivering on its promise.

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